Introducing Datum: Our First Technical Clothing Drop

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Introducing Datum: Our First Technical Clothing Drop

This is where it begins.

 

DATUM marks our official entry into technical clothing design, a collection built to establish the high‑performance baseline for everything we engineer moving forward. Every seam, fabric choice, and functional detail has been refined with one purpose: to support athletes in motion without compromise.

 

DATUM is more than a launch. It’s the foundation.

 

Built for Performance, Designed for Movement

The DATUM Collection is engineered around a simple philosophy: performance should feel effortless. Each piece is crafted to disappear on the body while delivering protection, breathability, and intelligent storage exactly where it’s needed. The result is a streamlined system of apparel that moves as one with the runner.

This first drop introduces five core pieces, each designed to solve a specific performance need while maintaining a cohesive technical identity.

Flowline Jacket 

Our shell running jacket sets the tone for the entire collection. Lightweight and shower‑resistant, it provides essential protection from unpredictable elements without adding bulk. A full mesh lining and underarm ventilation system maximize airflow, ensuring temperature regulation during easy mileage. 

The athletic, streamlined silhouette reduces drag while allowing complete freedom of movement. A precision‑engineered hood with adjustable toggles delivers customizable protection against wind and rain, while three secure pockets keep essentials safely stored mid‑run. Finished with a high‑performance full‑length zipper, the running jacket adapts instantly as conditions change.

Constructed from durable 100% PES fabric, it balances weather defense, breathability, and refined performance design, enabling confident training in any environment.

3" Duo Speed Shorts 

Engineered for speed and versatility, the 2‑in‑1 shorts combine a supportive inner layer with an ultralight outer shell for unrestricted movement. The ergonomic inner short features a hidden phone pocket built into the leg, delivering a secure, zero‑bounce carry system.

Sweat‑wicking fibers pull moisture away from the skin to maintain dryness through intense intervals, while adjustable drawstrings ensure a personalized, locked‑in fit. Crafted from a lightweight performance blend with integrated stretch, these women's running shorts keep runners cool, agile, and distraction‑free.

7" Compression Shorts 

The compression shorts deliver a smooth, sculpted fit through a signature seamless design that eliminates irritation and enhances confidence. A high‑rise waistband provides secure support and stability, while dual side phone pockets offer convenient, bounce‑free storage.

Built from an ultralight nylon and stretch blend, the fabric offers gentle compression, and a true second‑skin feel. Advanced sweat‑wicking performance keeps the body dry and comfortable, allowing total focus on movement.

Tempo Full Zip

Designed for colder conditions and high‑output training, the men's running top acts as a protective performance layer. A thermal fleece‑like interior traps warmth while remaining breathable, and a windproof outer shell blocks cold gusts to maintain core temperature.

Functional details elevate the experience: integrated thumbholes secure the sleeves, a precision watch cut‑out keeps performance metrics visible, and four‑pocket utility system stores essentials without excess bulk. The stretch performance fabric ensures unrestricted mobility while wicking sweat efficiently.

7" Half Tights 

The men’s half tights are built for speed and zero distraction. A triple‑pocket system featuring dual side phone pockets and a secure rear zip compartment, keeps valuables locked in place. An integrated support liner enhances comfort, while adjustable drawstrings create a customized fit.

Crafted from an ultralight compression blend, the fabric provides muscle support and a streamlined silhouette that moves seamlessly with the body. Sweat‑wicking technology maintains dryness from start to finish.

The Foundation Has Been Laid

DATUM represents the starting point of our technical evolution. Every garment in this drop establishes the standards we will continue to build upon: lightweight engineering, intelligent storage, adaptive protection, and uncompromising comfort.

 

This is our baseline, a system designed to perform under pressure and evolve with the athlete.

 

And this is only the beginning.